Wednesday, December 14, 2011

Harvard: Advantages of Online Shopping

Harvard Business Review has an article this month on the future of retail.  They describe the following advantages of shopping online: 


1.  Rich digital product info


2.  Customer reviews and tips


3.  Editorial content and advice



4.  Social engagement and 2-way dialogue


5.  Broadest selection



6.   Convenient and fast checkout



7.  Price comparison and special deals


8.  Convenience of Anything, Anytime, Anywhere access




What do you think?  Will retail therapy be replaced by internet therapy? 








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